Green Washing:
term used to describe the practice of companies spinning their product lines as being environmentally friendly as a means to appeal to consumers, persuading them to buy their product.
So have you seen this? Maybe you have heard of clean coal. Perhaps you have seen Clorox's green works line, or even yet a builder says he is green but does not get a third party certification to prove it.
Many people in the market place don't buy green products because of green washing. At times it can get very frustrating. There are somethings you can do. Search for the msd sheet for products this contains the warnings, and ingredients. For example you will find that the Green Works Brand for Clorox is hazardous to drink, or when you get it on your skin it advises to wash thoroughly with water. It says its product is natural, but this doesn't sound like a natural product to me, so with more looking into it you will see that it contains harmful chemicals.
This is just one of several examples of green washing. I do applaud a company that is making a effort to change, but when its smoke and mirrors those companies need to be called out.
No comments:
Post a Comment